Supermarket Chains Ecology Question 8

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EN: Concerning veal, beef and dairy; does the brand abide by progressive animal welfare standards including a ban on calves' anaemia to produce pale meat?
NL: Voor zuivel, rund- en kalfsvlees; volgt het merk vooruitstrevende standaarden voor dierenwelzijn waarbij onder meer blank kalfsvlees uit de schappen is gebannen?
DE: Werden für das komplette Angebot an Kalbs- und Rindfleisch sowie Milch progressive tierschutzrechtliche Standards eingehalten? Unter anderem das Verbot die Konzentration des roten Blutfarbstoffs im Kalbsblut - zum Erhalt von besonders hellem Fleisch - zu vermindern?


Veal is a controversial issue in terms of animal welfare [1]. One key-issue is the production of white meat, where calves suffer from anaemia [2]. All Dutch supermarkets have already banned this white meat [3].

Livestocks are generally kept in an enclosure, are fed by human-provided food. This is the case for both dairy and meat cows in the Netherlands, where animal welfare is at stake. Supermarkets may partly source their beef from other parts of the world, like the UK or Argentina. Milk is more likely a domestic product, because of freshness.

For this question we ask supermarkets to define a policy, that minimally comrpises 1. an animal welfare standard with basic criteria that exceeds the conventional practices and 2. a plan of action to increase the sales of beef and milk produced according to this standard. We encourage supermarkets to follow standards as defined by independent animal welfare organizations.

Albert Heijn already has a policy for veal, but not yet for dairy and meat cows.