Tour Operators and Travel Agencies Climate Change Question 6

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Previous: Tour Operators and Travel Agencies Climate Change Question 5.
Next: Tour Operators and Travel Agencies Climate Change Question 7.


Does the brand (company) encourage its customers to make their holiday less carbon intensive, by e.g., taking fewer, but longer holidays or by taking trips closer to home?

Dutch version: Moedigt het merk (bedrijf) zijn klanten aan om hun vakanties duurzamer te maken, door bv. minder, maar langere vakanties te nemen en dichter bij huis op vakantie te gaan?

German version: Motiviert die Marke/das Unternehmen seine Kunden klimafreundlicher zu reisen? Zum Beispiel: Weniger aber dafür länger reisen oder Urlaub in der Region?


See previous question for some background information.

This question is aimed at brands’ role in raising awareness among their consumers. That’s because it isn’t only the tour operators and travel agencies that can take actions to reduce the carbon emissions from transport. Changes in consumer behavior can also contribute to a reduction in the carbon emissions generated by tourist transport.

According to research, consumers tend to go on holiday more often, and to places further and further away (see this study on Dutch people’s holiday behavior from the Centraal Bureau voor de Statistiek). Naturally, this trend is leading to more carbon emissions.

Based on this case study (see CelTor case - Sawadee Reizen) on Sawadee, the Centre for Leisure and Tourism Research (CelTor) recommended extending the length of our holidays, and travelling to destinations closer to home as being among the best ways of reducing the carbon impact of travelling. (please note that Sawadee has not been rewarded for this question, since this is not provided on Sawadee's website yet).

Ranking guidelines


  • [Brand] encourages its consumers to make their holidays less carbon intensive by […].


  • [Brand] does not share any tips on how its consumers can make their holidays less carbon intensive.